Determine the primary function of your logo. A logo represents your brand through the use of shape, fonts, color and images. Being clear on why you need a logo can guide your design.
Think about your target market. It's important to be clear on who your client is and customize the look of your logo to appeal to those who will be using your services.
Decide whether to incorporate your company's name into the logo. Of course, you want to build name recognition for your business, but making the name part of your logo design may not always be a good idea.
Follow the company's color scheme. If your company has already established the use of certain colors in its signage, advertising and other materials, it's important that those colors are reflected in the logo.
Be inspired by but don't copy successful logos. While it might be tempting to create something that looks like your favorite corporate logo, it will communicate an unintended message to your audience—that you're lazy and uninspired.
Keep it simple. Designing a logo is an exercise in restraint. While it may be tempting to try to convey a multitude of messages with your design, trying to do too much will sabotage the success of your logo.
Create multiple designs. In the early stage, you may have several ideas that you want to express in your logo design. Commit them all to paper so that you can see what works and what doesn't.
Draw a rough sketch of the design. You're better off putting pencil to paper in the initial stages of your logo design process. Sketching is a quick and easy way to get the ideas out of your head and on to paper where you can evaluate them more easily.
Show the design to a test market. It may be tempting to move forward once you've come up with what seems to you to be a winning logo, but it's important to get feedback.
Get feedback from people in your target market. Show your design(s) to a sampling of people who fit the profile of your ideal customer. You may show them multiple designs or simply the one you feel to be the strongest candidate.
Be wary of relying too heavily on family and friends. While you may want to informally get the opinion of those close to you, their comments may not offer the kind of feedback you'll find to be most useful.
Make sure that the design is scalable. Consider all the different ways you may use your logo—in newspaper ads, on signage, on your website. Your logo must function well whether it's being reproduced in a large or a small format.
Create a final draft. Ultimately, you need to have your logo digitized. You can do this yourself or hire a professional to make it happen for you.
Keep listening. Once your logo is finished, it's important that you stay open to feedback on the design.